About Beauty Without Cruelty

To be at the forefront of ingredient consciousness consistent with the values articulated by our founder Muriel, The Lady Dowding (wife of the Commander-in-Chief of Fighter Command Air Chief Marshall Lord Dowding B.C.B., K.C.B., G.C.V.O.) in 1959. To ensure our products offer a natural alternative to preservative and chemical-based beauty products. To incorporate environmental conscience in all aspects of our supply chain.Read their story