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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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I began making things jewelry-related at an early age. Growing up in Mill Valley in the 70's I frequented the Marin City Flea Market and found no shortage of cool junk and excellent people-watching. Fast forward to 1988. As an art school graduate with a BA in Sculpture I was hired into a position working with accessories designer David Navarro in San Francisco. I was an assistant to Mr. Navarro in his 3rd Street studio for 3 years and thoroughly enjoyed the exposure to the industry as well as to witness David's inspired creative process. Under David's guidance I was asked to create one of a kind pieces for his line Navarro Alternatives that were sold to Neiman Marcus and Saks Fifth Avenue as well as small boutiques nationwide. David was a mentor who recognized my strengths and encouraged me to make things that were off-beat and distinctive. He showed me that it was worthwhile to take risks and important to tune in to customers' needs. Fast forward to 2015, when i decided to change my brand name from Wild Iris Studio to Salt. Today, Salt is a one-woman show; I design and make all of the pieces myself and I manage all aspects of the business. I have stayed in business for the past two plus decades because of my ability to think on my feet and my willingness to flex with the times. I sell to boutiques and gift shops across the country and... I love what I do!
I began making things jewelry-related at an early age. Growing up in Mill Valley in the 70's I frequented the Marin City Flea Market and found no shortage of cool junk and excellent people-watching. Fast forward to 1988. As an art school graduate with a BA in Sculpture I was hired into a position working with accessories designer David Navarro in San Francisco. I was an assistant to Mr. Navarro in his 3rd Street studio for 3 years and thoroughly enjoyed the exposure to the industry as well as to witness David's inspired creative process. Under David's guidance I was asked to create one of a kind pieces for his line Navarro Alternatives that were sold to Neiman Marcus and Saks Fifth Avenue as well as small boutiques nationwide. David was a mentor who recognized my strengths and encouraged me to make things that were off-beat and distinctive. He showed me that it was worthwhile to take risks and important to tune in to customers' needs. Fast forward to 2015, when i decided to change my brand name from Wild Iris Studio to Salt. Today, Salt is a one-woman show; I design and make all of the pieces myself and I manage all aspects of the business. I have stayed in business for the past two plus decades because of my ability to think on my feet and my willingness to flex with the times. I sell to boutiques and gift shops across the country and... I love what I do!
