About Rue Stiic

Jillian Beed, the designer and director of Rue Stiic, founded the brand in 2013 after moving to her distant roots of Australia from Venice Beach, California. Influenced by travels between Bali, Southern California, Europe and coastal Australian cities, Rue Stiic embraces a relaxed coastal to sparkling city light lifestyle with pieces that will take you from day to evening. With a take on modernizing vintage, Rue Stiic flaunts stand out designs using luxe textiles, hand created prints, and easy wearing fits which can be styled to the wearer's individual personality. Previously based in Byron Bay, Australia, Rue Stiic is now based in the USA and focusing on the USA seasons. Our pieces are carefully made in India, Bali, and a few more technical knit pieces out of China. Rue Stiic embodies a refined bohemian culture celebrated in elements of the coastal Californian - Australian lifestyle.Read their story