About THEORIE

Meticulously Crafted Botanical Beauty. THEORIE quiets the noise surrounding the ceremony of beauty by crafting exquisite botanical formulations; effortlessly melding real results with luxurious experience. In an elegant alchemy of nature and science, our offerings are designed in 22 benefit-specific collections to support healthy, manageable, hair and skin that glows with vitality. Our cruelty-free blends lather richly, cleanse and exfoliate gently, and impart lush hydration to hair and body while offering evocative fragrance compositions that make the person sitting next to you want to lean in a bit closer. Read their story