About Cidra

Three generations shape our journey, rooted in Colombia. It began with our grandma's brothers, founders of the country’s leading nail polish brand, passing their passion to our father, who has crafted cosmetics for over 40 years. As children, we played with colors, textures, and formulas, growing up in a vibrant world of beauty. Before we could speak, we were making beeswax lipsticks—a reflection of the legacy that inspired us. Creating Cidra was natural. Named after our grandmother and a native Colombian fruit. Our journey begins with curiosity and grows with care. Inspired by Latin America’s rich botanical landscape, we source the finest natural ingredients—always with intention. We honor the land’s rhythms, harvesting only at peak maturity, often during the rainy season, when nature gives freely. This is beauty grounded in wisdom, crafted in harmony with the Earth. Read their story