About the bonnie mob

We’re The Bonnie Mob, a UK-based brand creating sustainable baby and kids’ clothing for ages 0–8. Founded by designer Tracey Samuel, formerly of Sonia Rykiel Paris, we bring a high-fashion background to playful, planet-friendly kidswear. Our collections are crafted from organic cotton, recycled fibres, and eco-friendly yarns, always with durability, comfort, and ethical production in mind. As knitwear specialists, we focus on high-quality pieces that are designed for real childhood—full of movement, imagination, and fun. Our motto, “Buy once, buy well, pass it on,” captures our slow fashion philosophy: create well-made garments that can be loved and handed down. We’re proud to partner with independent retailers and premium stores around the world. Buyers choose The Bonnie Mob for our standout designs, strong sell-through, and loyal customer base. Our pieces are bold, seasonless, and easy to merchandise—perfect for eco-conscious parents looking for something unique. If you're looking to stock organic babywear and sustainable kids’ fashion with style, story, and substance, we’d love to welcome you to The Bonnie Mob.Read their story