About Tide

With taste at the forefront and provenance at heart, our Collagen Beauty Water combines natural ingredients with expert formulation - crafted for real results and made to fit effortlessly into your daily routine. At Tide, we make delicious beauty water designed to nourish your hair, skin and nails - a daily drink that tastes good and does good. Founded in January 2025 by Louise Gray, a working mum in her 40's juggling family, work, and wellness - Tide was born out of frustration. Louise was using collagen supplements but couldn’t find a drink she actually wanted to drink, rather than had to. So she made her own. What sets Tide apart? Supplements aren’t made for taste - Tide is. We’re building a beauty water brand focused on function and flavour. Our drinks are: • Delicious enough to replace your daily soft drinks • Powered by premium collagen + vitamin C • Made with natural flavours • Packaged in recyclable cans • Transparent, clean, and credible We only use collagen from wild-caught North Atlantic fish and grass-fed European cattle. Less is more. Provenance matters. Flavour first. Read their story