About LISA*VICKY

Always authentic and whimsical, our original designs are expertly handcrafted for lasting comfort and quality. Beyond our passion for designing colorful, on-trend styles, our design, marketing, and sales teams are committed to delivering easy-to- wear, high quality, trend-right, products at accessible prices. Whether your style is casual, eclectic, earthy, romantic, sporty, or streetwear-inspired, we’ve got you covered with front-of- closet-favorite booties, boots, clogs, espadrilles, flats, mules, platforms, pumps, sandals, and wedges dropping each month OUR CUSTOMER CUSTOMER AUDIENCE TARGET AGE: 15-35 years LIFE STAGE: Young Adult / Aspirational CUSTOMER SEGMENT: Trend-driven Our customer is defined by having a strong sense of purpose. Driven by an optimistic outlook, and desire to see-and-be-seen, they strive to make a positive impact on the world around them. Product needs and occasions include: parties and events, fashion-first wear-to-work, and fresh options in core wardrobe staples. Social influencers with similar ages / interests, and recommendations from friends / family are how they learn about new products and trends. More concerned about self-expression and finding common ground with peers, our customers do not rely on ‘big names’ or celebrities for what to wear. Accessible price points, statement-making / wearable styling with an emphasis on seasonal fashion colors, and perceived value, are key drivers for purchases. Read their story