About Bomar

We believe that the best moments in life are those spent in nature, surrounded by family and friends, and steeped in tradition. Our family has cherished time in the outdoors for generations. From the the winding Tennessee river where bass fishing is a rite of passage, to deep in the woods where deer hunting is a treasured tradition, our love for nature is at the heart of our family’s legacy. Bomar was born from a desire to share our passion for the outdoors with others and to create a welcoming community for all who seek adventure and togetherness. Our apparel is designed as a testament to our values and a reminder of those precious moments spent outdoors. Whether you’re a seasoned outdoors enthusiast or just discovering the joys of it brings, you’ll find a place with us. Our gear is more than just clothing—it’s a piece of our heritage, a symbol of the memories we’ve made, and the adventures yet to come. Welcome to the Bomar family, where nature and unforgettable moments are at the heart of everything we do. Cast your line, reel in the present, and write your family’s story. Read their story