About NUYU

NUYU was born out of overwhelm. I’ve built brands before, but at some point I realised something was clouded in wellness. Too many products. Too much noise. Too much pressure to constantly optimise yourself. NUYU started with a simple question: what if wellness actually fit into real life and wasn't just the product, but ritual too? Not another supplement brand shouting louder. Not miracle claims. Just science-backed essentials, designed to be used daily - without friction. We began with magnesium sprays because they’re intuitive, fast-absorbing, and don’t ask you to swallow another pill. From there, NUYU evolved into hydration, targeted nutrition, and simple tools that work together as routines, not regimes. We also introduced Audio Magnesium™ - guided sound rituals designed to be used alongside our magnesium sprays, or any of our products that contain a QR code on the rear, turning everyday products into calming, repeatable habits. Scan to take you to guided audio rituals on Spotify, Tidal, Peloton and more. To support people further, we built JUNO, our AI wellness sidekick, to help customers understand what to use, when, and why - cutting through confusion with clarity. Everything we make is designed to remove noise: clean formulations, clear purpose, and packaging you’re proud to leave out. NUYU isn’t about fixing yourself. It’s about feeling more like yourself - one simple ritual at a time. This is wellness, simplified. This is NUYU. - Dan, FounderRead their story