About Controlled Chaos

Controlled Chaos was founded in 2015 by curl expert and stylist Alanna York, who set out to revolutionize curly hair care with clean, high-performance products. Frustrated by the lack of effective, curl-specific options on the market, she created a line designed to simplify routines and celebrate natural texture—without harsh ingredients. Every formula is paraben-free, sulfate-free, and gluten-free, offering safe, salon-quality results that enhance curl definition, reduce frizz, and boost overall hair health. Our mission is to make curly hair care easy, empowering, and accessible to all curl types. We’re proud members of 1% for the Planet, supporting environmental causes and making sustainability a priority through conscious packaging and practices. Our products gained national recognition on Shark Tank and are now trusted by salons across the country. Beyond hair care, we’re dedicated to curl education—providing resources and training to help people understand and embrace their unique curls. Controlled Chaos is more than a brand—it’s a movement for healthy, manageable, and beautiful curls that reflect your natural beauty, without compromise.Read their story