About Nuddy

nuddy is an independent, female led, body + hair care brand. In 2018 we launched with a mission to make soap bars cool again. Now we’re shaking up the personal care world with our plastic free bathroom essentials which don’t just do the trick, they put on the full damn show. We’re all about promoting body positivity, body confidence and feeling your best self whether you’re in the nuddy or fully clothed. We’re a community, not just a brand. uddy was founded in July 2018 by then 24 year old entrepreneur, Kassi Emadi. With a background in PR & creative marketing, Kassi was inspired by the young and fearless founders she was surrounded by. Those who were making noise in categories flooded with household names owned by the likes of P&G & Unilever. Founders who had created challenger brands, promoting better practice and a more conscious lifestyle. Kassi’s initial mission was to make soap bars ‘cool again’ to breathe a breath of fresh air back into a rather stale category. 3.5 years on, we’ve developed into a plastic free essentials brand who are now ticking off bathroom essentials one by one.  Read their story