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THERE IS A GAP IN THE MENS GROOMING MARKET AND WE INTEND TO FILL IT. ThatsSmoooth exists to bridge the gap between lower quality drugstore brands and prestige brands not made with men of color in mind. Our products go beyond branding. Our complete product line has been formulated with intention, and informed by lived experience. Through centering the unique grooming challenges men of color face, we are the solution to our audience AND the market. By celebrating texture, melanin, energy and culture through personal grooming, we foster confidence and pride in a market that typically tells men of color to settle for less. Our products don’t pander, they perform
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
©2025 Faire Wholesale, Inc.
Unlock wholesale pricing
THERE IS A GAP IN THE MENS GROOMING MARKET AND WE INTEND TO FILL IT. ThatsSmoooth exists to bridge the gap between lower quality drugstore brands and prestige brands not made with men of color in mind. Our products go beyond branding. Our complete product line has been formulated with intention, and informed by lived experience. Through centering the unique grooming challenges men of color face, we are the solution to our audience AND the market. By celebrating texture, melanin, energy and culture through personal grooming, we foster confidence and pride in a market that typically tells men of color to settle for less. Our products don’t pander, they perform
