About Billy + Margot

In 2004, Marie’s adorable, laid back and big pawed black Labrador puppy, Billy, was born. Billy felt like Marie’s soulmate from day one and was always by her side. During those years Marie was completing her degree in nutrition and was particularly careful about what she and Billy ate. Human ice cream was not on the list of good food for dogs. However, having studied dogs’ cooling mechanisms, Marie knew that licking something icy was a great way for a dog to cool down. With his thick black coat, Billy suffered from the heat, so Marie would often try to find ways to keep him cool. This included making her own Iced Treats, which is when the Billy + Margot® brand unofficially came to life. When Billy was six, he got a sister Margot, who came along just in time to be assistant taste-tester for Marie’s homemade Iced Treats. After perfecting the recipe and conducting extensive research into the pet food industry, Marie was ready to start her business. In January 2012, she successfully applied to appear on the BBC program, Dragons’ Den, and three months later found herself on the program and accepting an offer of funding and support from one of the ‘dragons’, Deborah Meaden. Over the years, Marie has expanded the range to include dry, wet and chilled dog food, as well as several other exciting treats. She is passionately focused on natural canine nutrition, creating grain-free products for dogs, and sourcing only the finest quality meats, superfoods and holistic ingredients. Read their story