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The Los Angeles Fashion District stretches across 107 city blocks of wholesale madness. It’s where more than 4,000 competing businesses squeeze into century-old buildings, where you can sketch a design at 8 a.m. and have samples sewn by midday. It’s vibrant, chaotic, and entirely unforgiving to brands that can’t keep pace.
Yet one fashion brand has managed to stand out since joining Faire. Davi & Dani is an L.A.-based label specialising in modern women’s apparel, best known for its true-to-size fit—sophisticated but never stuffy, perfect for women in their mid-20s to early-40s.
Andy Kim joined four years ago to lead wholesale operations and has since rewritten the usual rulebook. When the brand came to Faire, Kim didn’t treat it as just another sales channel to manage. He immersed himself fully and made the most of every feature available. The result? Double-digit growth, more than 300 new customers, and a twelve-times return on ad spend. In fact, 2025 became Davi & Dani’s strongest year yet, with sales up 56% year on year by going all-in on a single platform.
“We’ve done almost everything,” Kim says—Google Ads, email campaigns, traditional marketing. “But overall, working through Faire has had the greatest impact.”
Here’s how Davi & Dani did it.
When the right retailers come to you
Forget the scattergun approach. Faire’s algorithm doesn’t just show Davi & Dani to random retailers—it connects them with buyers who truly understand the brand.
“We get fewer complaints, better feedback,” Kim says. “They even introduce their friends to our brand and have them come and shop with us.”
The platform migration tells the story clearly. “A lot of my customers transferred to Faire from other platforms,” Kim adds. These aren’t newcomers; they’re seasoned buyers who actively choose where to place orders and appreciate discovery that actually makes sense.
This meant more high-quality retailers were finding Davi & Dani, less time was wasted on poor fits, and more organic referrals were coming through. When your buyers become your marketing team, you know the algorithm’s working.
No more juggling or toggling
Davi & Dani added the Faire Direct widget to its website—and something surprising happened. Customers began asking whether to order directly or through Faire.
“We suggest they go to Faire,” Kim says.
A brand directing customers to a platform instead of keeping them on its own site? The operational gains made it worthwhile. The widget took minutes to install and completely transformed the buying experience.
“It’s so much easier for them to shop,” Kim explains. “The purchasing and returns process are much smoother.”
Messaging retailers also became friction-free. Kim noticed how quickly buyers respond when notifications reach their phones instantly.
But the biggest workflow win came from Faire’s email campaign tools.
“You market our brand better than we do,” Kim admits. “It’s much easier to use the platform.”
No more juggling separate tools for email marketing—just one simple system that works.
The flexible terms that save the deal
In 2025’s wholesale reality, retailers are stretching every pound, managing inventory on tight cash flow, and making difficult choices about what to stock. In this context, Faire’s flexible 60-day payment terms are a lifeline.
“The economy’s pretty tough,” Kim says. “My customers are running their businesses on very tight budgets. When they first order through Faire, they love the free shipping, coupons, all of it.”
For retailers used to paying upfront—or negotiating net-30 if they’re lucky—this changes everything. It gives them breathing space, allowing them to stock new brands without jeopardising next month’s rent.
The value compounds from there. Free shipping removes the mental arithmetic of is this order big enough? Promoted Listings place Davi & Dani in front of qualified buyers at the right moment. Reorder rates climb as buyers find a system that truly supports their business.
The compound effect of going all-in
Davi & Dani’s success isn’t just about choosing the right platform—it’s about extracting every ounce of value from it.
Rather than dabbling, the team leveraged every resource Faire offers. Each tool amplified the next: discovery brought quality buyers; streamlined workflows kept them happy; flexible terms closed deals; email campaigns nurtured relationships.
The growth of Davi & Dani isn’t a lucky break. It’s one thing to join Faire; it’s another to use every tool, pull every lever, and explore every feature. Serious returns await the brands willing to go deep.
