Health & Beauty > Hair > Shampoo & Conditioner.Brand : Matrix.Line : VolumeBloom.Matrix Biolage Volume Bloom Shampoo 33 Oz..Get volume that won't let you down. Inspired by nature's expanding cotton flower, Biolage Volume Bloom Shampoo plumps fine hair with long-lasting bouncy volume. This shampoo gently cleanses hair with minimal stripping while adding lightweight volumizing shine.Fine hair can lack volume and be challenging to style. Reminiscent of nature's expanding fluffy cotton flower, Biolage Volume Bloom Shampoo plumps fine hair with long-lasting, volumizing bounce. Gently cleanses hair with minimal strippingAdds lightweight volumizing shineProvides root liftParaben-free formula is suitable for color treated and natural hairHow To UseApply to wet hair and lather with a massaging motion. Rinse thoroughly. We recommend that you pair the Volume Bloom Shampoo with Volume Bloom Conditioner for lightweight volume and shineGently cleanses as