This volume documents the ongoing photo-based project exploring the "visual language of style" by Danish Ukrainian architect and artist Sergei Sviatchenko (born 1952). Begun as a blog in the mid-2000s, the project morphed into a magazine with contributions from Jeremy Hackett and Jason Jules. Sviatchenko’s colorful photographs portray the details of men’s clothing, aiming to capture the spirit of modern style and forge a dialogue between men, clothing and photographic image. Subjects’ faces appear only rarely, and usually obscured, so that readers find themselves experiencing Sviatchenko’s unique eye for clothing, as it is drawn to particular qualities of fabric, cut and color or homes in on a particular combination of clothing. This volume conveys Sviatchenko’s boundless love for contemporary fashion.