So many of our customers are health conscious, and trying to avoid carbs & sugar. This product is perfect for you! The recipe and taste is very similar to Master Blend, but we use Swerve natural fruit sweetener as a brown sugar replacement. (It is made from ingredients found in select fruits and starchy root vegetables, and contains no artificial ingredients, preservatives, or flavors.) If you are keto or low carb, or just watching your sugar intake, try our Keto Blend! Gluten Free. Pairs well with roasted veggies, steak, burgers and pork.