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Insight Editions - #1 Pop Culture Publisher - Wholesale Biography & Memoir - Paul Ricard0
Insight Editions - #1 Pop Culture Publisher - Wholesale Biography & Memoir - Paul Ricard

Wholesale Paul Ricard

Wholesale Paul Ricard

Wholesale Paul Ricard

Wholesale Paul Ricard

WSP

$42.16 MSRP

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Description

The biography of Paul Ricard—whose eponymous company Pernod Ricard produced and popularized pastis, an anise aperitif from his native Marseille—embodies a wonderfully rich business success story of the 20th century. Overcoming significant adversity amid the turmoil of the 1930s, Ricard built a renowned premium spirits brand, parlaying the beauty and mystique of Provence into a worldwide libation. A savvy marketer and maverick, Paul Ricard started a company in Marseille, France, to introduce pernod, the beloved local aperitif, to the world. With its striking, colorful branding that evoked sunny Provence, the company thrived until the arrival of World War II, when Ricard was forced to close down operations.


Details

SKU: 9781681884462 Made in China Weight: 0.7 kg (1.54 lb)



Ratings and reviews

Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.

4.9

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4.9

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4.9

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4.9

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