Frequent head shaking, ear covering, and unpleasant smell from the ears of dogs and cats are often considered normal. However, itchy, reddened ears in dogs and cats are often signs of allergies, parasites, inflammation or chronic ear problems. Regular ear care is essential, especially for breeds with floppy ears or very large ears, to prevent possible painful ear diseases. ACUTE & PREVENTIVE CARE - Regular, gentle ear care can not only alleviate these problems, but also prevent many ear problems in dogs and cats. The noms+ 2-in-1 ear cleaner is the ideal combination of mild cleaning and intensive care for your four-legged friend's sensitive ear area.