Calice, your daily use shampoo, delivers its benefits through a unique combination of plant-based active ingredients: Aloe Vera brings softness, shine, and strength to your hair. Organic Hemp nourishes the hair and keeps your scalp well-hydrated. Panthenol (provitamin B5), also present in the formulation, binds to keratin to ensure the scales of the hair are well-maintained. Your hair becomes more supple, shinier, and softer. These different ingredients give strength and vigor with each wash. The Calice Daily Use Shampoo is suitable for the whole family. We recommend applying a Calice treatment after the hair cleaning phase for a complete protocol. 100% plant-based formulation