Each keychain is handmade from retired climbing rope that once saw real adventures on the wall. When ropes are no longer safe to climb on, they’re usually thrown out - we give them a new life instead. Each one is unique, showcasing a mix of vibrant colors and rope textures that tell their own story. Made in San Diego, California, every piece is finished with a woven Upcycled Supply Co. label and sturdy metal hardware built to last. The result is a durable, sustainable accessory that fits perfectly on keys, backpacks, or gym bags. Each order includes an assorted mix of colors and a simple 8.5x11” display card for shops, making it easy to merchandise and share the story behind the product. The keychains make the perfect small gift or add-on item for outdoor shops, climbing gyms, and eco-conscious boutiques. Retailers love them because they’re simple, sustainable, and instantly eye-catching - a small reminder that adventure doesn’t end when the rope does.