One of the hardest goals to accomplish in your diet is consuming enough protein. First of all it can get very expensive. It seems like meat products are just getting more and more expensive! Not to mention just hard to stomach it all in one sitting. But we know that we need to get it. Afterall, it is the building blocks of muscle as well as the foundation of many things in the body. It is also a macronutrient and therefore very essential to our body. Absolute Whey has a nice blend of concentrated whey protein and isolated whey protein. These are just different forms of the same whey protein. The difference is how it is processed from its raw form. This simply changes its macro ratios of protein:fat: carbohydrates. Concentrates are more raw and unprocessed with more carbohydrates, fats, and lactose. Isolates process some of that out leaving more raw protein. We kept it natural and very concentrated, but also wanted to give you a whole lot of protein! BCAAs are short for Branch Ch