A simple, natural toothpaste that leaves your mouth feeling clean and fresh. Micro hydroxyapatite and calcium carbonate provide gentle polishing for a smooth, glossy feel, while baking soda helps lift surface stains. Coconut oil creates a creamy texture and xylitol adds a light sweetness. Choose unflavored or peppermint for a cool finish. Why you’ll love it Micro hydroxyapatite: ultra-fine mineral that helps create a smooth, polished feel Calcium carbonate: gentle polishing to help lift surface stains Baking soda: fresh clean feel without harsh foaming agents Coconut oil and xylitol: creamy texture and mild sweetness Optional peppermint: crisp, refreshing finish More info on benefits will be added to our listing photos! How To Use: Place a small amount on toothbrush, and begin to brush away! Then rinse mouth as normal. We don’t recommend dipping a wet toothbrush into the jar as that can introduce germs and moisture rapidly. It’s recommended to use a clean mini spatula or spoon, or a clean dry brush to dip it in with! Introducing moisture to this preservative-free formula can lead product contamination.