NEW AND IMPROVED! Now made with mercerized cotton yarn to improve durability and overall product longevity. Mercerized cotton is shiny and has a smoother texture, making it ideal to use for a product that is used often. Made with convenience and functionality in mind, this lip balm holder can attach directly to your keychain, purse strap, or belt loop. With this lip balm holder, you will have your lip balm within reach at all times. No more digging around in the bottom of your purse, no more falling out of pockets, or misplacing your lip balm! The lobster clasp is easy to use and has the flexibility to swivel a full 360 degrees without jamming or getting stuck. Anti-rust and corrosion resistant hardware. Made with 100% mercerized yarn, zinc alloy clasp. Please note: These lip balm holders are larger than the standard lip balm holders I carry - these are made for cardboard tube lip balms/larger brands like EOS, Poppy & Pout, etc. *shown with EOS lip balm - not included*