Lathers white. Since 1878. Wonder pine tar soap since 1878 - is one of the world's great soaps. Excellent for bathing, showering, shaving and shampooing. Many loyal users have been telling us for generations how wonder-ful it cleans, moisturizes and deodorizes. There are no added colors or fragrances to mask the rich brown color and distinctive scent of natural pine tar. No animal by-produces and always 100% cruelty free. Soap from a simpler time. www.grandpabrands.com. Grandpa is confident that you will enjoy his soap as generations have since 1878. Times have changed, but our commitment to bring you the highest quality personal care products remains. Made in USA.