If like us you’re tired of cable mess and clutter, then Loop is the simple solution for a tangle-free life. Designed with a silicone loop, wind the cable up and secure it neatly when you’re not using it. And when you are? The cable’s weighted dock will keep it on your desk or nightstand (rather than down the back of it). We reinforced it with a super strength Kevlar collar, so you can bend and twist it any way you like. Loop winds up in a satisfyingly neat bundle to help you stay organised. Store it in your bag and it won’t become a tangled mess before the day is out. Taking cues from sneaker culture, our colours and materials turn the humble charging cable into a stylish accessory for your every day. We’ve all been there. Fishing around on the floor, trying to find your charger before your phone dies. Well, not any more. Stick Loop’s weighted dock to any surface and clip the cable in place when you’re not using it. The good news? It’s not going anywhere.