GIOVANNI Golden Wheat Deep Cleanse Shampoo, 8.5 oz. Enriched with Botanical Oils, Removes Excess Oils from Normal to Oily Hair. GIOVANNI Golden Wheat Deep Cleanse Shampoo is ideal for removing excess oils from normal to oily hair, cleansing the scalp while contributing to beautiful tresses. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin.