The first formula of Couto Toothpaste was registered in the city of Porto on June 13, 1932, under the name of Couto Medicinal Paste, by the hand of Alberto Ferreira do Couto, pharmacy manager. With the help of a stomatologist, he created this toothpaste to limit the growing phenomenon of gum recession. The quality of the product was such a success that, even today, older adults in Portugal say Pasta Couto is synonymous with toothpaste. The small production is still in the hands of the last heir of the Couto family. Couto Toothpaste is recommended for daily hygiene of the mouth and teeth. Thanks to its properties, it helps prevent caries and gum disorders.