An object of quiet precision, reimagined for a conscious future. Crafted in Italy in collaboration with heritage brushmakers Koh-i-Noor, this toothbrush mirrors the timeless form of their celebrated Coccola — a design known for its perfect balance and sculptural silhouette — but is newly realised in Mazzucchelli M49 bioplastic. Formulated from renewable plant cellulose, M49 offers the luminous polish and durability of classic acetate while being fully biodegradable under industrial composting conditions. It is free from petroleum-derived plastics, aligning a century of Italian craftsmanship with modern sustainability. Ergonomic to hold, gentle on enamel, and designed to be as beautiful to look at as it is effective to use, this is an everyday ritual elevated into a lifelong object of care. [Note photos are indicative of the look and feel, final photography with the Laro logo TBC]