Hydrating. Strengthening. Silkening. Sensory. This isn’t just a hair oil, it’s a transformational treatment for sun-soaked strands, extensions, and color-treated hair that craves balance between beauty and performance. WHAT IT IS A lightweight, ultra-nourishing treatment oil crafted for those with dry, thirsty hair. Designed by celebrity stylist Lo Wheeler, the Deep Current Oil is powered by ten nutrient-rich oils + a dreamy solar-floral fragrance to instantly replenish, protect, and restore even the driest lengths. Why retailers pick us (and reorder): Proven impulse & giftability: premium glass bottle + compact carton = easy “grab-and-go” at checkout. Amazing Fragrance that sells itself Fast education at shelf: simple use-cases (anti-frizz, shine, softness, UV/pool recovery) with clear “how to use” card. Repeat purchase cadence: average daily use drives 30–60 day rebuy cycles (typical for treatment oils). Margin clarity: MSRP $58 | Wholesale $29 (keystone+). Flexible intro packs and display-ready case of 6. Founder credibility shoppers trust: Lo has 20+ years behind the chair and a global educator profile. Our formulas are clean, vegan, cruelty-free and inspired by ocean-derived ingredients—a nod to our coastal roots and our commitment to clean-ocean initiatives. Made for modern merchandising: Minimal, elegant packaging that fits boutiques, salons, apothecaries, resorts, and lifestyle stores. The scent profile is a crowd-pleaser (sea-salted woods with soft citrus)—subtle, elevated, not overpowering—so it plays well across categories. Sustainability you can talk about: Ocean-forward messaging, thoughtfully chosen materials, and a brand story that resonates with coastal and travel-minded customers. (Ask us about our ocean clean-up partnerships and shelf-talkers.)