Great business, brands, fashion, art, film, literature, advertising, and design are all about brilliantly told stories. Told explains through words and pictures the importance of story and the universal role it plays as the secret of success. Told is about the art of story, not the science. It defines the 20 great principles of storytelling and then shows how they work by weaving them into 30 illustrated short stories that vary in format from poetry to screenplay. It is show, not tell, in action.   From genre to premise, from character to plot, Told shows how story works by bringing the principles to life. It takes the art beyond the logical.   Reading Told and understanding the power of story will unlock the most amazing creative tool within and open readers up to a whole new world of creative possibilities through storytelling.