"The Watch Book Rolex" remains a definitive coffee-table book for fans of the iconic luxury watch brand. Written by Gisbert L. Brunner, known as the "watch pope," it explores Rolex’s history, innovations, and influence on wristwatch development. From the first certified wristwatch to the waterproof "Oyster" case and cutting-edge modern designs, Brunner's vivid images and engaging texts capture the essence of the brand. This third revised edition includes updates on the Submariner and Daytona series, celebrating their 70th and 60th anniversaries. Brunner also addresses the challenges of the 21st century, such as the shortage of skilled workers, highlighting Rolex’s innovative strategies to uphold its standards of quality and service. This indispensable bestseller includes numerous new models and references and offers exclusive additional digital content through the teNeues app.