PURE Colorful ATTITUDE Shampoo: Gentle Care for Vibrant Hair Color Experience the power of nature with PURE Colorful ATTITUDE Shampoo, crafted from 100% natural ingredients to protect and nurture your colored hair. This sulfate-free formula gently cleanses the scalp and hair without irritation, ensuring a refreshing wash that preserves your hair's vibrancy. Key Features: • Natural Ingredients: Enriched with Aloe Vera and Panthenol, promoting smoothness and a luxurious feel. • Color Protection: Locks in hair color for up to 10 weeks, preventing fading and maintaining vibrancy. • Gentle Cleansing: Softly cleanses without irritating the scalp or skin, making it suitable for all hair types. • Free From Harsh Additives: No parabens, sulfates, perfumes, dyes, or silicones—just pure, ECO-certified ingredients. • Vegan & Cruelty-Free: Enjoy guilt-free beauty with a product that is kind to animals and the environment.