Individual Flavored Coffee K-Cups Price is PER K-Cup Case has assortment of flavors and design Great for AirBnb, Coffee House, Buffet Props are not included (napkins, spoons, teas, decor, etc) This item is successfully sold in our gift shop and online at the MSRP; it is also carried and sold in over 100 Merchants throughout USA and International Market. MSRP is a suggestion. Retailer is responsible for understating their Customer base, their pricing strategy, and taking into consideration their full wrap rate for profit. How item is displayed, presented and sold to end Customer is Retailer’s responsibility