It is the first icon-based watch that empowers kids by teaching good habits and the concept of time, while also encouraging them to stay active with its new fitness tracker. It links time to events thru 2000+ icons, making it the first clock that young kids can actually read and understand. It's a scheduler for children that fosters responsibility, independence, and self-esteem. An assistant that helps parents prioritize expectations. It comes with the Companion (charging station/nightlight)