Unsweetened black iced coffee in ready-to-drink 12 oz cans. Medium-roast cold brew, vegan, shelf-stable 6–12 months. 24-pack case Pure chilled power, zero additives. Falcon Pure Black captures our medium-roast cold brew in a grab-and-go can—no sugar, no dairy, no compromise. First sip brings deep cocoa and roasty depth, followed by a flash of citrus brightness that leaves the finish crisp and clean. Faire Why retailers love it: 🇺🇸 Roasted in Rhode Island—tell a regional story. RTD coffee is the fastest-growing café category; easy upsell at the register. 50 %+ margin (MSRP ≥ $11/can) with a convenient case of 24. Vegan, unsweetened, preservative-free—appeals to specialty-diet shoppers. Shelf-stable 6–12 months; no refrigeration until opened. Faire Easy ways to sell: Chill and sell singles from the drinks cooler. Bundle 4-packs for picnic or beach displays. Perfect add-on for gift boxes or subscription clubs.