Health & Beauty > Hair > Hair Color.Brand : Clairol.Line : SOY 4PLEX .Clairol Professional Permanent Liquicolor Hair Color, 12A, High Lift Cool Blonde, 2 Oz..Clairol Professional Permanent Liquid Hair Color offers 100% gray coverage with SOY4PLEX for more deep conditioning than the leading professional cream.SOY4PLEX leaves hair deeply conditioned, with more reflective shine, multi-dimensional color and long-lasting results. Featuring a unified numbering system, Clairol Professional Permanent Liquid Hair Color combined Miss Clairol and Torrids to offer a variety of inter-mixable shades in 4 tonal families: Neutral, Ash, Gold and Red.84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of SOY4PLEX Technology creating healthy colored hair.Deep Conditioning: Soy4plex conditions inside and out.Long-Lasting Color: Soy4plex color molec