About This is Serious Business

This Is Serious Business is a watercolor art brand rooted in storytelling, sentiment, and the beauty of everyday moments. Founded in 2021 by self-taught watercolor artist Katie Krause, the business began as a creative outlet during a season of uncertainty and quickly grew into a meaningful way to help others celebrate the people, places, and milestones that matter most. Each piece starts as an original watercolor painting, thoughtfully designed to feel personal, timeless, and gift-ready. Inspired by florals, homes, pets, and life’s meaningful moments, the artwork is intentionally soft, approachable, and emotional — making it easy for customers to connect instantly. From birth-month bouquets and house portraits to greeting cards and keepsakes, every design is created to mark memories and tell stories. All products are created with care, quality materials, and a focus on details that matter in a retail environment. Collections are cohesive, display beautifully together, and resonate with customers looking for heartfelt gifts, locally inspired art, and items that feel special without being overcomplicated. This Is Serious Business partners with boutiques, gift shops, and specialty retailers who value artistry, authenticity, and products that customers come back for — whether they’re shopping for a milestone, a thank-you, or “just because.”Read their story