About Miche

Miche is back—and better than ever. Originally launched in 2007 in Salt Lake City, Utah, Miche revolutionized the handbag industry with its innovative interchangeable designs. The brand quickly expanded into Canada, Europe, and Australia, capturing the hearts of women around the world. Although Miche closed its U.S. operations in 2016, the love for the brand never faded. That enduring passion sparked a revival. In November 2016, Purse Schwag was founded with one clear mission: to keep Miche alive. Then, in August 2021, four dedicated former Miche representatives—partnering with Parsons Purses and Purse Schwag—acquired Miche’s patents and trademarks, officially bringing Miche back to the U.S. market. Now known as Miche Lives (or Miche 2.0), the brand is ready to inspire both longtime fans and new enthusiasts alike. All your favorite Miche shells, bases, handles, and accessories remain fully compatible with our new inventory. We’re also designing new products, including fresh shells and updated handles, while preserving the beloved bases—now with enhanced quality. Every item is brand new and carefully inspected unless otherwise noted. Some pieces are available in limited quantities, so be sure to check back often for updates. We’re thrilled to welcome you back and excited to continue sharing the Miche magic you know and love.Read their story