About Youth Sport Nutrition

Working in the sports science & medical department for an English Premier League Football Club, founder & CEO Lou Matera noticed a large gap in the education and availability of quality nutrition for youth athletes. Most times, nutrition was an afterthought, or something that was  being catered for by using unhealthy snacks from the vending machine, or drive-in fast food after training. Elite youth athletes are at greater risk of nutritional deficiencies, owing to balancing rapid periods of growth, the high training demands of their sports, busy schedules and sometimes, selective eating habits. This places a heightened demand on their diet to help them fuel, and refuel right to avoid deficiencies. At the time, there was no quick, convenient solution to help parents provision their athletes nutrition before, during or after sport. So, YSN was born with a mission to eliminate youth athlete undernourishment. Over the course of 2+ years, we developed PRO-TEEN, the world's first sports recovery shake, specifically designed to meet the unique needs and values of youth athletes. Read their story