About Lost in cities

Lost in Cities was born from a deep love for impactful travels, inspiring cities, and the memories we carry forever. Each destination leaves a mark, a suspended moment, an atmosphere we wish to relive again and again. It is to capture this emotion that we created Lost in Cities. A brand that takes you on a journey, city by city, through essential, timeless, and meaningful pieces. On each t-shirt or sweatshirt, a city name is embroidered over the heart, accompanied by a small Vespa, our universal symbol of freedom, movement, and escape. The Vespa is much more than a design: it is the desire to explore, the warm wind on your face, the alleys to discover, the moments that become memories. It represents the taste for elsewhere, the present moment, and the drive of those who live with curiosity and lightness.Read their story