About LouLou's Lollies

Louise had two young children when she decided to set Clever Sweets up. As a food industry professional she had a give parents better choices... At Clever Sweets we have always worked towards what consumers wish for. Introducing our amazing lollipops, Lou Lou’s Lollies! Our ethos is built on transparency. There are just a handful of real fruit and natural ingredients in our lollipops. What is different about them? They are * Sugar free and tooth friendly – safe to crunch! * Made with the very best allergen free natural colours and flavours * Fortified with efficacy proven bioactive ingredients to enhance wellbeing (Vitamin C in our first variant). * Sweetener free – NO artificial sweeteners. All other sugar free candy on the market contains the widely used Sucralose, Aspartame, Acesulfame K, Sorbitol or NutraSweet, which consumers increasingly reject. Our branding engages with a wide base too – it conveys our natural ingredients. We use recyclable and compostable packaging, with carbon neutral goals. We’re also accredited with Sugarwise.org, the international accreditation body for sugar related claims. Our packaging displays the ultimate claim ‘sugar free’. So mouth wateringly delicious tasty treats can be a really good choice! Read their story