About SMACK

SMACK wasn’t created from a business plan, it was created from a heart that simply wanted to make a difference. Founded in 2020, SMACK began as a small idea rooted in one belief: people need to hear meaningful words more often. In a world that moves fast and feels heavy, SMACK exists to slow things down just long enough for someone to feel seen, encouraged, and reminded of their worth. Each SMACK card is intentionally short, powerful, and universal. They’re designed to meet people exactly where they are - whether that’s on a hard day, a joyful day, or an ordinary one. What started as a simple product has grown into something far more impactful than we ever imagined. SMACK cards have been placed on classroom desks, tucked into lunchboxes, left on car windshields, handed out at schools, gifted to strangers, and kept as keepsakes during some of life’s most emotional moments. Time and time again, we hear stories of how one small card made someone feel less alone. SMACK is about connection. Every design is created in-house with intention, care, and authenticity. We believe small words can create big shifts, and that kindness, when shared unexpectedly, has the power to ripple far beyond the moment. SMACK exists to spread encouragement, humanity, and hope — one card at a time.Read their story