About Trader Vic's

Founded in 1934 by Victor Bergeron in Oakland, California, Trader Vic’s is widely recognized as the birthplace of tiki culture. What began as a neighborhood saloon evolved into a global phenomenon, introducing the world to the Mai Tai and a new era of escapist dining and drinking. For over 90 years, Trader Vic’s has blended island flavors, world-class cocktails, and adventurous design to create experiences that feel timeless yet transportive. Our legacy lives on through an iconic collection of cocktails, premium barware, apparel, and home goods — each piece infused with the same spirit of craftsmanship and celebration that built a worldwide following. More than a brand, Trader Vic’s is a lifestyle — one that invites people everywhere to raise a glass, share a meal, and take part in a tradition nearly a century in the making.Read their story