About Wilder and Soul Wholesale Hats

Wilder & Soul is a family-owned wholesale hat brand built on quality, consistency, and great margins for boutiques. Our business began in a small town in North Carolina while my husband served in the military, and what started as a simple dream has grown into a trusted wholesale line now based in Dallas, TX. We focus on creating premium western + boho hats at fair prices, with fast shipping and reliable stock so boutiques can reorder with confidence. Every style is designed to be timeless, easy to merchandise, and photographed beautifully, the kind of pieces customers try on, fall in love with, and take home. Boutiques choose Wilder & Soul because our hats offer strong sell-through, consistent quality, boutique-friendly pricing, and low minimums. We take pride in being dependable, efficient, and easy to work with. When you partner with us, you’re supporting a family business that values integrity, excellence, and helping your shop grow. We’re grateful for every retailer who chooses to carry our hats. Sincerely, Beth, Jason & The Wilder and Soul TeamRead their story