About Jamais Vu Milano

The Italian brand Jamais Vu from the French “Never Seen” started with a wicker basket full of colored cotton threads that Viviana, still a child, and her grandmother, jealously guarded, dedicating themselves close to sew and embroider wonderful things. And it is precisely this strong passion handed down from an early age that leads Viviana to study fashion design in Milan and Paris and later to work in New York and Parisian fashion houses. Season after season, a riot of beads, tulle and embroidery characterize and embellish Jamais Vu costumes. Quality, craftsmanship and Made in Italy, are the characteristics that make each handmade piece even more unique and “never seen”.Read their story