About Flo London The Shop

For the Love Of (FLO) London is the brainchild of Maawura Totoe, a civil engineer, flower enthusiast, and gin and tonic connoisseur (or so she likes to think). FLO London is an online publication which seeks to highlight all of the great stuff going on in London through unique content on food and drink, culture, entertainment and arts, sustainability and travel. Plus, we have an online shop selling a range of lifestyle pieces. Founded in 2019, FLO London was born out of Maawura’s desire to provide a platform for people to better understand the cool things people (particularly women) are doing in the city. This of course meant simultaneously creating a space to showcase her other passions in life, including London markets, the rich and diverse food scene, and a love of weekend brunches. Thus, FLO London was born, an independent platform providing a voice for Londoners who are navigating working and living in the city, whilst encapsulating both the highs and the lows of London. Read their story