About Assortment

Assortment Studio (formerly Per Lei New York) is the evolution of a thoughtfully designed accessories brand, reimagined with a more inclusive and modern point of view. Rooted in quality craftsmanship, small-batch production, and timeless design, the rebrand reflects a shift toward unisex styling while maintaining the same attention to detail and functionality. It’s less about changing what we make, and more about expanding who it’s for—creating well-made, everyday pieces designed to be worn and used by everyone.Read their story