About Joe'y

Joe’y is a better way to get your daily energy! Founder Brendan created Joe’y after a medical event revealed a heart condition that made the intake of large amounts of caffeine unsafe. As a lifelong athlete, coffee had been part of his daily routine – for the flavor, the ritual, and the boost. When doctors advised him to eliminate coffee entirely, Brendan searched for an alternative that delivered the same roasted experience without the jitters, crashes, or excessive caffeine. Nothing checked all the boxes. So he engineered the perfect solution. After a year of development, Joe’y was born. It’s a delicious ready-mix coffee alternative crafted with thoughtfully farm-sourced superfoods, adaptogens, and functional ingredients all to deliver clean, steady, and sustained energy. Joe’y is smooth, rich, and incredibly versatile, easily enjoyed hot, iced, or blended. All without the acidity or downsides of traditional coffee. Joe’y launched and gained traction online, quickly expanding into local retailers and cafes through organic demand and strong repeat purchase. Today, it’s stocked on shelves and served on menus nationwide by partners looking to meet growing consumer interest in coffee alternatives, functional beverages, and better-for-you routines. We focus on long-term relationships, providing quality, consistency, and dedicated support to help you with sell-through. Joe’y isn’t just a product, it’s a daily ritual customers consistently come back for. Read their story